For Bryden, the magic happens when strategy and creativity collide. As Founder and Managing Director of Brand Rebellion, she helps organisations rethink how their brand and people work together, because the strongest brands start from within. Her passion lies in sparking ideas, building alignment and helping teams see themselves in the brand they represent, because when people believe in what they do, performance and perception move together.
Tell us about your organisation, how long you have been there and your role within it.
I co-founded Brand Rebellion almost four years ago with my husband, David. We wear many hats, but my favourite one is strategy and creative development.
We help organisations look at their brand from both a workforce and marketing perspective, understanding the market they operate in, and redesigning their strategy, image and approach to create a happier, more productive workforce and a more engaged audience.
Can you share your career journey so far and how it brought you to your current role?
There have been a few defining moments in my career, most of them from being thrown in the deep end. I learned quickly, often in complex environments, and discovered that being outcome-focused was a skill worth building.
Feeling isolated in some roles also shaped how I lead today. It made me determined to build a workplace where people belong, not just fit in. At Brand Rebellion, culture isn’t an afterthought; it’s part of the strategy.
What advice do you have for the next generation of women in business?
People often describe running your own business as freedom, but for me, it’s about responsibility. Flexibility exists, but when you have a team, you’re accountable for their livelihoods as much as your results.
Running a business is relentless yet rewarding. The key is defining what success means to you and setting boundaries around it.
My advice? Surround yourself with women who inspire you, talk about innovation, and celebrate creativity. Don’t downplay your ideas. Showing up, taking risks, and learning as you go is innovation. It’s not about being fearless; it’s about being open to growth.
What strategies do you use to stay motivated at work?
What lights me up is when ideas start feeding off each other, when the team is energised and there’s that spark in the room. Presenting a brand strategy and watching it resonate with a client is also incredibly rewarding.
When motivation dips, I reconnect with the bigger picture, why we do what we do, and the impact we’re creating for our clients and team. I find that inspiration comes from movements, having conversations, running workshops, or bouncing ideas around. That energy keeps me going.
What methods do you use to unwind from work?
I treasure our family time. My husband and I have two little ones, and those moments together help me stay grounded and grateful. Whether we’re at athletics, out for a walk, or simply enjoying the beautiful chaos of everyday life, that time fills my cup.
Switching off fully is something I’m still learning, but I’ve come to see rest as the space where creativity breathes again. When ideas drift in during those quiet moments, I take it as a gentle reminder of how much I love what I do.
Brand Rebellion
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