A new name but the same community-first focus, Service One Mutual has rebranded as GoodLoop Mutual Limited (GoodLoop), a move that reflects its evolving vision to create a continuous cycle of benefits for members and the wider community.

While the name may be new, the organisation’s purpose remains firmly rooted in its history as a member-owned mutual, with a legacy dating back to 1959. The shift to GoodLoop signals a clearer and more contemporary expression of that mission, one centred on creating a continuous cycle of benefit for members and the wider community.

GoodLoop delivers its banking services through its wholly owned subsidiary, Community Bank Canberra and Regions, which operates under a franchise agreement with Bendigo Bank, allowing the organisation to combine local community focus with the strength of a national banking network.

Chief Executive Officer Ivan Slavich said the new identity captures both where the organisation is today and where it is heading.

“GoodLoop represents who we are today and where we are heading,” he said. “Our new name reflects the ripple effect of community impact, reinvesting, supporting, and building stronger outcomes across our entire region.”

At the heart of the rebrand is a simple but powerful idea. When members engage with GoodLoop, the benefits extend far beyond individual banking or financial services. Instead, those interactions help fund initiatives, partnerships and programs that directly support the community.

“Our vision is to provide a continuous cycle of benefits to help the community thrive,” Mr Slavich said. “It’s about enhancing people’s lives by providing that financial support and then giving back into the community.”

That community-first approach is already evident in the organisation’s work across Canberra and regional NSW. Through its community banking model, GoodLoop returns more than $500,000 to the community each year, supporting hundreds of local charities and organisations.

From partnerships with Hands Across Canberra, which supports around 350 charities, to initiatives with St John Ambulance ACT and support for organisations such as Ronald McDonald House, Camp Quality and Menslink, the organisation’s reach is extensive.

One of its most ambitious initiatives is the StreetBeat program, which is rolling out publicly accessible defibrillators across the ACT.

By the end of 2026, GoodLoop hopes Canberra will become the first city in the world to have a defibrillator in every suburb, a project Mr Slavich says has the potential to save lives.

“Every year, 28,000 people die in Australia from cardiac arrest outside of hospital,” he said. “Without a defibrillator, survival rates are around five per cent. If one is used within the first minute, that can jump to 90 per cent. It’s something that can make a real difference in the community.”

Beyond large-scale initiatives, GoodLoop also focuses on practical, everyday support for its members, particularly in the current cost-of-living climate.

With around 15,000 members and more than 30,000 banking customers across the region, the organisation offers free monthly seminars covering topics such as saving money, navigating home loans and understanding aged care.

“Everyone’s talking about the cost of living,” Mr Slavich said. “Interest rates are up, fuel prices are high, we’re here to help our members and the community understand their financial needs and find ways to manage them.”

Membership remains central to the organisation’s model. For a small fee, members become shareholders and gain access to services, events and education, while also contributing to the broader cycle of community reinvestment.

“It’s all about our members and the community,” Mr Slavich said. “Everything we do comes back to that.”

As GoodLoop rolls out its new branding across branches, digital platforms and community initiatives, the organisation is focused on growth, not just financially but in the impact it can have.

With a strong balance sheet and a pipeline of projects, including specialist disability accommodation, the future is geared towards expanding its reach while staying true to its core purpose.

“Our history has always been rooted in community,” Mr Slavich said. “GoodLoop allows us to honour that heritage while clearly articulating our future direction. It’s about building a continuous loop of positive impact and benefits, enabling our community to thrive.”

For Canberrans, the message is clear. While the name has changed, the mission remains the same, putting community first and ensuring the benefits keep flowing.