Driven to make a difference
For Lisa, Driving Miss Daisy Woden Valley is more than a business; it’s a way to make a difference in people’s lives. Since purchasing the franchise in early 2025, she has embraced the challenges and rewards of running a community-focused service that helps clients stay connected and independent. With warmth, empathy and a love of people, Lisa leads with heart, humour and a commitment to care.
Tell us about your organisation, how long you have been there and your role within it.
Driving Miss Daisy is a companion driving service that helps seniors and people with disabilities remain active and engaged in their communities. Being a companion driving service, we don’t just take our clients from A to B; we support them every step of the way. We’re family when family can’t be there.
My Daisy journey began at the start of 2025 when I purchased the Driving Miss Daisy Woden Valley franchise. What drew me to Driving Miss Daisy was the way they genuinely care about every one of their clients and go the extra step for them.
2025 has been the most challenging but rewarding, heart-filled year. It has been and continues to be a learning curve being a business owner and juggling family life, but I feel so lucky and grateful to be a part of such a wonderful community-focused company.
Can you share your career journey so far and how it brought you to your current role?
My career has taken me through both the insurance sector and the public service, and while those roles were rewarding, I always had a dream of owning my own business. In 2018, I decided to take a leap of faith and left the public service to start a business in the aged care sector. Although that venture didn’t succeed in the way I’d hoped, it turned out to be one of the most valuable learning experiences of my life.
The lessons I took away from that time gave me the confidence and insight I needed to take the next step: purchasing this franchise and building something I truly believe in.
What do you consider to be your key strengths?
I’d have to say people are my strength. I’ve always had the ability to talk to anyone and build genuine connections. I’m a people person through and through, and I really care about others. I’ve also been told I bring a great sense of humour to my work, which helps put people at ease.
What advice do you have for the next generation of women in business?
Keep going, even when things don’t go to plan. If something doesn’t work out, get back up and try again; your greatest lessons often come from the times you fall.
What strategies do you use to stay motivated at work?
I stay motivated by treating every client the same way I would a family member, with empathy, respect and genuine care. Knowing that I can make a difference in someone’s day keeps me inspired and grounded.
What methods do you use to unwind from work?
Spending time with family and friends is my favourite way to relax. I also love op shopping, playing football, and, when I can, simply unwinding at home.
Driving Miss Daisy – Woden Valley
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