For the first time since it was established in 1990, Mooseheads nightclub is flipping the script with a family-friendly event, gaining permission from the ACT Government to host primary school-aged kids in an adults-only area at licensed premises.
Mooseheads probably won’t be checking IDs at next month’s silent disco for kids, as the clientele will be aged 6 to 14 (accompanied by parents and grandparents).
No bouncers, no DJs, no alcohol, no loud music.
Rather than a late-night blurry timeslot, Mr Moose’s Wonderful Silent Disco will kick off at the respectable hour of 10am (a second session at 12 midday) so kids can be home by bedtime.
It’s not unlike Mooseheads’ matinee for over-30s, which starts at 4pm, allowing tired middle-aged folk to party like its 1999 – and get home for a Bex and a lie-down.
Mooseheads is nothing if not innovative, tapping into all demographics, not just the twenty-something hipster crowd.
Nan and Pop, and Mum and Dad can tag along with their little ones in an intergenerational disco. Rather than the popular catchphrase “Get loose at the Moose”, it’s more like Mother Goose at the Moose.
Instead of strobe lighting and smoke machines, there will be bubble effects and face painting.
The music won’t be booming doof doof, children will have wireless headphones with multiple music channels so they can choose their own soundtrack. Channels include G-rated kid-friendly pop favourites, nostalgic classics for ma and pa and culturally diverse global music.
Of course, Mr Moose will be on hand (Mooseheads mascot) to meet and greet the kids.
This is the first time Mooseheads has been reimagined in the cold, hard light of day – a one-off for the City Renewal Authority’s Wonderful World Festival.
Ryan Dyson, Head of Brand & Experience at Mooseheads, said hosting a disco in the daytime challenged perceptions of what a venue like Mooseheads could be.
“Wonderful World is all about reimagining the city, and we saw an opportunity to completely flip what people expect from Mooseheads,” Mr Dyson said. “By night, we’re known for high-energy nightlife, but by day, we’re creating something entirely different. This is about giving families a chance to experience the venue in a new and welcoming way.”
Dress code: come as you are.
Mr Moose’s Wonderful Silent Disco is on Saturday 11 April, 10am and 12 midday. Tickets: moshtix.com.au/v2/event/mr-moose’s-wonderful-silent-disco/192429

