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Tuesday, December 16, 2025

Simone Ey: Managing Director, Citron Consulting

Where psychology meets performance

At the helm of Citron Consulting, Simone combines behavioural insight with strategic leadership to help individuals, teams and organisations thrive. Since founding the Canberra-based consultancy in 2016, she has empowered clients to navigate challenges, improve performance and build stronger, more authentic workplaces. With a foundation in coaching psychology and human resources, Simone’s approach bridges science and strategy to drive meaningful, lasting behavioural change.

Tell us about your organisation, how long you have been there and your role within it.

Citron Consulting is a Canberra-based coaching psychology, mediation, human resources and organisational development business. We offer services to individuals, teams and organisations trying to tackle demanding situations, striving for balance, making tough decisions and looking to achieve high performance. We are also accredited Mediators and can assist clients to resolve disputes with a behavioural focus. We link behavioural psychology with experienced human resources know-how to build effective leaders, cultures and strategies.

Coaching Psychology is a new domain of psychology that uses coaching to achieve proactive, results-focused, and client-centred behavioural change. We leverage sports, organisational, clinical, counselling and coaching psychological models to assist clients to deal with their issues, plan for success and achieve goals.

I am the owner and Managing Director of Citron Consulting, which I established in 2016. I hold a Master of Science (Coaching Psychology) from the University of Sydney, a Bachelor of Business (Human Resources and Psychology), a Graduate Diploma in Education, and a Diploma of Business.

What do you consider to be your key strengths?

Being able to leverage strong stakeholder engagement and strategic leadership to build effective and purposefully authentic working relationships. I engage with individuals and teams using behavioural change techniques and strategies, such as positive provocation and cognitive behavioural coaching, to adaptively deal with systemic issues. My focus is to utilise psychologically sensitive practices with pragmatic business goal outlooks.

Devising innovative solutions and striving to adapt to enable high performance is what inspires and drives me – it is core to my professional purpose and my DNA. I have used this approach to continue to strive and develop myself personally, professionally and my career.

What advice do you have for the next generation of women in business?

Getting out there and having a go is incredibly important – if you have a dream, start with some planning, but then have the confidence to move yourself off the couch and into some action. You will have setbacks, and sometimes they hurt, but pick yourself up and keep going. As Wayne Gretzky (US Ice Hockey player) once said, “You miss 100% of the shots that you don’t take!”

What strategies do you use to stay motivated at work?

Balance my work. I am enjoying a portfolio approach to my work, which keeps things interesting and means that I am constantly experiencing new clients and issues. Currently I am working with a range of clients from individuals to small and large businesses, government councils and commonwealth departments, universities and sporting teams.

Citron Consulting

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