Bringing out the best in every home
For Sophie Mclean, success in property is about more than profit. It’s about helping people move forward with confidence. As Director of Your Property Profits, she transforms tired homes into standout spaces that deliver real results. By managing and funding renovations upfront, Sophie removes the stress for homeowners and ensures every project reaches its full potential, creating beautiful homes, boosting value and making clients genuinely happy.
Tell us about your organisation, how long you have been there and your role within it.
Your Property Profits is a Canberra-based renovation company dedicated to helping homeowners create beautiful, functional spaces they love — whether they’re preparing to sell or simply want to upgrade their home. We specialise in strategic renovations designed to maximise value, improve market appeal, and give homeowners confidence in their financial future. Many people want their home to look its best but lack the time, funds, or expertise to manage the renovation themselves. That’s where we step in. From cosmetic updates to full structural redesigns, we manage every aspect using our trusted trades team and market insight. We cover costs upfront, with payment deferred until settlement for those selling, making renovations accessible to all. Our goal is more than just improving homes — we empower clients navigating life changes, remove renovation stress, and help people focus on what comes next. By working locally and sustainably, we also support Canberra communities while raising standards in property presentation.
Can you share your career journey so far and how it brought you to your current role?
I’ve always loved property and design. I bought my first investment property at 23 and quickly became hooked on transforming tired houses into something beautiful and profitable. Over the years, I’ve renovated and flipped more than 70 properties across Australia — from small cosmetic updates to full structural transformations — and learned exactly what adds real value and what doesn’t. What I kept seeing, though, were homeowners who wanted to sell but couldn’t afford to fix up their properties first. They knew the house needed work, but didn’t have the cash, time or know-how to make it happen. That’s when I realised there had to be a better way. I started Your Property Profits to take that pressure off homeowners. We manage and fund the entire renovation upfront, and our clients simply pay us from the increased profit once the property sells. It’s a true partnership — we only succeed when they do. Now, I get to combine my love of design, project management and property strategy to help people achieve better financial outcomes and move forward with confidence — all while creating homes that buyers and homeowners fall in love with.
What do you consider to be your key strengths?
My biggest strength is seeing potential where others don’t — I can walk into a tired home and instantly see what will add the most value. With nearly two decades of hands-on renovation and property experience, I know how to spend strategically for the best return. I’m passionate about helping people unlock the true worth of their homes with honesty, integrity and understanding of their circumstances and needs. I combine smart design, clear communication and solid project management to create transformations that look beautiful, deliver real profit, and make the process simple and stress-free for my clients.
What advice do you have for the next generation of women in business?
My advice to the next generation of women in business is to trust yourself and take bold action. Don’t be afraid to step outside your comfort zone — the biggest opportunities often come from doing something others might shy away from. Surround yourself with people who challenge and support you, and never let anyone else define your value. Remember, setbacks aren’t failures; they’re lessons that make you stronger, wiser, and better prepared for what’s next.
What strategies do you use to stay motivated at work?
Seeing a homeowner walk away with more profit or a transformed space they love is incredibly rewarding and really motivating. There’s nothing better than seeing a family who really needs help walk away with more money in their pockets than they thought possible, or a family totally in love with their new home. I also set clear goals for each project, which keeps me on track and gives me a sense of progress. Surrounding myself with a strong, supportive team helps too – I work with great people and we have a lot of fun together. And finally, I make sure to celebrate the small wins along the way; even small milestones remind me why I do what I do.
What methods do you use to unwind from work?
I am very lucky to have a beautiful family who bring endless support and fun. So coming home and being with them is the greatest way to unwind. I also have a property just out of town where I can sit with my donkeys and a cold bevy and relax!
