Discovering a renewed passion for sewing after her second child was born, Olga Imbriano saw a gap in the Australian market and launched her innovative onesie extender product that started her business – B Eco Family. Olga’s company has gone from strength to strength, now stocking over 80 brands in her store, and last year she was joint winner of the Canberra Women in Business award.

What inspired you to start this business?

“I love creating products, making them from scratch, and helping make life easier and brighter for busy mums.”

What is the most rewarding part of your job?

“Every person who comes to the shop and starts using modern cloth nappies or returns to them after talking to us is a win I celebrate. I love helping friends and family members find the right presents for new mums and bubs.”

What do you consider to be your organisation’s key strengths?

“B Eco Family is a one-stop-shop for parents looking for reusable and eco-friendly products for themselves and their bubs. Our mission is to reduce waste around babies and normalise the use of modern cloth nappies. I saw an opportunity to open a physical store in Canberra offering a wide range of modern cloth nappies and reusable products. I believe the products I have available are making a difference for parents, while also positively impacting the environment.”

When you were younger, what did you want to do when you finished school?

“In a back of my mind, I always wanted to own a business, that was also a first thing on my mind that I would do if I ever won the lottery. Seeing that I was able to turn my dream into a reality feels quite surreal sometimes.”

Where to from here?

“In exciting news, I’ve moved my small Kambah store to a larger offering in Cooleman Court Shopping Centre at Weston. I’m planning to grow this new store both instore and online. Watch this space …”

Visit Olga and her B Eco Family at Cooleman Court in Weston, or shop online at becofamily.com.au

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