Last year, Delta Air Conditioning & Heating took out the 2022 Club Daikin Award. It was a crowning achievement that followed six straight years of winning Super Dealer since Paul Oxford took over the business in 2016.
The current director of Canberraโs oldest air conditioning company, Paul is breathing fresh air into a business that has been in his family since 1977, five years after the store opened in 1972.
It was a motto that his parents ingrained for almost 40 years, long before Paul displayed it in so many words on the masthead: โA job done right, first time, every time.โ
โAnd on time,โ he adds with a smile.
โI wanted to continue the quality from Mum and Dadโs teachings.โ
โI was always taught that if we look after our customers and treat them right, we donโt really need to worry about the rest of it.โ
Before the opening of Telstra Tower or the Belconnen Mall. Before the population of Canberra reached 250,000. Before the Global Financial Crisis, Covid-19, and the erasure of paper filing systems, Paulโs father, David Oxford, bought one quarter of the air conditioning store at Number 7, Fyshwick Plaza.
โThat quarter became a half, and soon after we had the whole lot,โ said the elder Oxford.
โWay back in the โ70s, Fyshwick was totally dead. You would pick up the phone just to see if itโs still working. We were relying on foot traffic, of course, but there wasnโt any.โ
With three young children to take care of, David and wife Christine chose to pack up shop and move around the block to an empty shell on Kembla Street, where they would create their first showroom.
This became the backdrop of Paulโs first memories of the business, while visiting the workshop as a child.
David, meanwhile, found the bane of his working day in the enormous trucks that would park in front of their street-facing position, concealing the store completely from its confused customers.
โSo, we moved again to where we are today.โ
Paulโs parents murmured their approval as they entered the recently renovated Tennant Street locale. โI hardly recognise the place,โ said Christine, softly.
Paul gestured around the open-plan office, where sunlight now streams through the large contemporary windows.
โBefore this, it was all closed up. You couldnโt see the team. Youโd just ring a bell and wait for someone to come to you.
โThe renovations arenโt finished, but weโre certainly giving the image that we want: weโre here, weโre open, and ready to chat about what our customers need.โ
โPaul first started working with me on his school holidays,โ said David.
โI would help them in the roofs, running duct,โ said Paul. โThis business has always been a big part of me.โ
โPaulโs the youngest,โ said David. โAll the kids have worked in the business at some stage, and he stayed on.
โHe said to my sister one day that he always wanted to come and work with Dad,โ he smiled.
โA few years ago, we had reached the point where Mum and Dad were getting older, definitely should be enjoying life and the product of all the blood, sweat and tears theyโve poured into the business,โ said Paul.
โHeโs done a marvellous job. I do think heโs a better leader than me,โ David laughed. โI always wanted to do everything myself. I could never get my hands off the tools.โ
While their leadership styles may differ, one thing that has remained constant through two generations of directors is their customersโ family names.
โItโs unbelievable,โ said David. โItโs one part of this business that I never ever expected. I would do a job for a mum and dad back in the day, when they had little kids running around. Then those kids grow up and move out.โ
โAnd now Iโm doing installations for their kids,โ said Paul. โThere are customers who Dad installed an aircon for and years later, Iโm back there taking it out and upgrading it. Itโs rewarding to know that after 50 years in the industry, our family business continues to be trusted by local families.โ
โItโs all to do with keeping in touch,โ said David. โBecause the minute they want something else done, they just pick up the phone and call you.โ
โThe really simple things, like good communication, quality of product, quality of installation. Just quality,โ agreed Paul.
โIf you look after your customers, theyโll come back time and time again.โ
With interstate competition on the rise, the oldest air conditioning company in Canberra has maintained course thus far by offering what their contenders cannot: Decades of specialising in Canberraโs fickle temperatures, all year round.
โCanberrans value that, because you donโt want to spend a heap of money on something thatโs only 80 per cent there,โ Paul said.
โYou want your home climate to be perfect, otherwise youโre not resting properly after a long day.โ
With quality that has weathered the test of time, both Paul and David agree that Delta Air Conditioning & Heating will be around for 50 years more.
To see how Paul and his expert team can help you, visit deltaairconditioning.com.au or call the showroom on 6280 4211.