I’m sure I’m not the only one who thought 2023’s Pantone Colour of the Year would be the viral Barbiecore pink that’s been dominating red carpets, or perhaps that one shade of orange that warmed the runways of New York Fashion Week. Instead, we got Viva Magenta.
If you’re wondering what might have inspired this choice, look no further than Paris Fashion Week 2023 (26 September–4 October), which recently took place in the home of all things couture.
On Day 3 of PFW, German model Caroline ‘Caro’ Daur combined Pantone’s colour of the year with the mid-‘70s revival of long denim skirts – this one is from Acne and currently retails for $660 a pop.
This PFW guest demonstrates how to elevate an outfit, in this case an adorable set from Alessandra Rich, with a pop of Viva Magenta. The Versace platform pumps have made numerous appearances on the fashion scene this year, in both Barbiecore pink and Pantone’s 2022 pick, Very Peri.
This Day 8 guest paired a Viva Magenta dress from Australian brand Zimmermann (which is $2,650 by the way) with slim sunglasses and thigh-high boots – it’s giving Matrix meets the Renaissance vibes.
American model Erin Wasson wore a menswear-inspired suit in the shade, paired with platform heels, both from French luxury brand Lanvin.
Poppy Delevingne, elder sister of Cara Delevingne, attended PFW on Day 8 in this monogrammed Stella McCartney suit, paired with summer sandals and a signature SM bag.
Japanese twin-sister act, Amiaya, complemented their hot pink hair with shades of Viva Magenta. Their Harajuku-appropriate knit outfits were part of Chanel’s Fall 2022 Ready-to-Wear collection.
Fashion editor Gabriella Karefa-Johnson had a more maximalist take on Viva Magenta, with a tie dye set from Altuzarra, striped cardigan from Marni, Chanel accessories, and monogramed Gucci pumps.
On Day 9, this chic guest was spotted wearing the classic Chanel tweed set in Viva Magenta, with a matching logo pendant, and teddy coat.
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