From a childhood on the Scottish borders to studying retail management at university, Jen Takiari knew she wanted to run her own business. Falling in love with the fashion industry in her teens, she has worked across Scotland and Australia. Having settled in Canberra, she loves bringing the finest in children’s fashion and entertainment to her Braddon store, Lellow Kids. 

What are your organisation’s key strengths?

“Lellow Kids is a welcoming and relaxing space. I love to support other small Australian businesses; the majority of the brands stocked at Lellow Kids are Australian.”

What’s the most rewarding part of your job?

“Watching families grow and getting to know them. Often, I’ll meet young couples shopping for family or friends, then they’ll start their own families and shop for their own babies. Then they’ll be back for their first shoes, outfits for pre-school, then onto school parties. It’s really special being part of that journey.”

And the most challenging?

“Trying to do everything on your own and keeping up with new trends. I’m a bit old school and just like good old-fashioned face to face shopping … I’m not great online!”

Shop instore at Lellow Kids, 60/30 Lonsdale Street, Braddon, or shop the range online at lellowkids.com

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