Noticing the lack of opportunities in Canberra for recent marketing and communication graduates, Penny Davy-Whyte decided to be the change, starting her own media agency and strategy firm, The Tilt Agency. Penny and her team pride themselves on their collaborative, welcoming approach, and their ability to think outside the box to provide the best outcome for their clients.

Tell us about The Tilt Agency and your role within it.

Penny: “As the Founding Director, my role is to lead the team, new business, and overall brand. As the largest independent media and strategy agency in the ACT, we have a proven track record of delivering campaigns across all channels – owned, earned, and paid.”

What inspired you to start this organisation?

Penny: “There really are limited opportunities for graduates in Canberra. We have two amazing universities with limited local agencies that specialise in media strategy. We leverage all the ‘big agency’ tools and thinking and apply them to our local clients, bringing the science of media strategy into Canberra.”

What do you consider to be Tilt’s key strengths?

Lauren: “We have an extremely experienced team that have access to all tools and research needed to deliver the right strategy and ultimate ROI (return on investment). We have so many case studies that address varying categories enabling the team to provide solid advice backed by data. We pride ourselves on our media relationships, we work collaboratively with media owners locally and nationally to develop effective solutions for our clients.”

What is the most rewarding part of your job?

Julie: “We pride ourselves on ensuring campaigns deliver the results clients need; knowing that our strategies have achieved the client goals is the most rewarding.”

Sam: “I also love seeing the passion and commitment of the team; they care so much about results and our overall business reputation, I feel very lucky to have such a great team of T!lted thinkers. One of the continued challenges in Canberra is attracting experienced media professionals. We have a strong association with the universities to take on interns and graduates every year and are committed to growing jobs for locals.”

Plan your media strategy with The Tilt Agency. Visit thetiltagency.com.au to learn more.

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