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Tuesday, May 21, 2024

Pantone Colour of the Year 2023: brave & bold Viva Magenta

Pantone’s 2023 colour of the year is 18-1750 Viva Magenta – “a brave and fearless carmine red imbued with dynamic presence, invigorating experimentation, and an emboldened desire for self-expression”.

This crimson red tone teeters between warm and cool. “Vibrating with vim and vigour” this shade is rooted in nature and descends from the red family, and promotes joyousness and optimism.

Breaking away from the neutral interiors trend, Viva Magenta adds strength, vibrancy, and radiates confidence in your home.


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