A man in his 60s has died after being pulled from the water at the popular NSW south coast tourist town of Kiama.

Emergency services were called to a rock pool on Blowhole Point Road, Kiama, about 5.40pm on Monday following reports a man had been dragged from the surf unresponsive.

Police said bystanders began CPR before paramedics arrived, but the man could not be revived.

The man is yet to be formally identified.

The incident follows the death of a 75-year-old man who drowned after being struck by a wave while swimming at Nambucca Heads on the north coast on Sunday.

Last month, a man and woman in their 40s drowned last week at an unpatrolled beach on the Central Coast.