The idea of financial planning can be intimidating, uncomfortable and full of pressing questions. Helping ease the pressure of those tough questions is Canberra Advice Financial Planning.

The woman-led firm prides itself on its honesty, openness and client-focused approach. Together, you will figure out what your finances look like and how to get them to where you want them to be.

“We want an open-door policy and ensure that people feel welcomed and not overwhelmed. We just want them to come in, feel comfortable and not obligated to do anything – just give us their time,” says principal advisor, Serhan Mackey.

Practicing in finance since 2007, Serhan approaches each client with warmth and genuine interest in their wellbeing and future. Hoping to help close the wealth disparity between men and women, the firm is particularly interested in helping women realise their financial goals.

“I am looking for people out there who feel intimidated by the idea of walking into a financial planning firm to come into our office and feel good, knowing their best interest is in mind and that they can ask any questions without worrying about being judged,” she says.

Serhan’s journey into financial planning

Initially, Serhan spent a year teaching English as a second language in Türkiye and three additional years in the Guam Islands before settling in Australia. It was in Australia that her career took an unexpected detour into the world of finance—a shift she describes as serendipitous. “It was a fluke, really, but once I stumbled into it, I found my calling,” Serhan reflects.

Drawing parallels between education and financial planning, Serhan emphasises that the essence of both fields lies in understanding and empathy. “Financial planning is about teaching as well,” she explains. “You really need to know your clients well, just as you would your students, so that you can devise solutions that meet their unique needs.”

Serhan advocates for a personalised approach, where success is not measured by competition or comparison but by the satisfaction and security of her clients. “People progress at different paces, and it’s not about competing with others,” she notes. “If you reach your destination, remember, it’s the journey that counts. My job as a financial planner is to take away the worries so you can enjoy that journey.”

Through her blend of teaching skills and financial acumen, Serhan simplifies the complexities of financial planning, making the process more accessible and enjoyable for her clients.

What Serhan enjoys about financial planning

Serhan initially dreamed of becoming a social worker, drawn by a deep-seated desire to help others. However, concerns voiced by her partner about the emotional toll of such a career prompted her to reconsider. “My partner warned me that I would end up carrying a lot of people’s problems,” Serhan shared. She now describes it as the “happy medium” between her altruistic aspirations and maintaining her own wellbeing. In financial planning, Serhan found her niche. “In this field, you can make a huge difference in people’s wellbeing,” she explained. For Serhan, the joy of her work comes from helping people in a meaningful way, providing solutions that truly enhance their lives.

Working with clients

Serhan encounters a diverse array of clients in her role, each with unique circumstances and aspirations. “Some people come in and say they want to work forever because they love their jobs, and some have health issues – they can’t work, but they must.” The common thread among them, however, is the desire to live unencumbered by financial stress. Serhan articulates the core mission of her work: “One thing I can say is people don’t want to be burdened by finances; they want to enjoy their life. Our job is to take that burden away so you can focus more on what matters to you.” She understands the profound impact financial stress can have on personal and professional life. “If you’re constantly thinking of your finances, you’re not good at your job or with your family. You don’t give them your attention, you’re depressed half the time, even your body reacts to that.” In her eyes, alleviating financial worries is not just about improving numbers on a spreadsheet; it’s about enhancing the quality of life and health for each client she serves.

In the world of financial planning, a common theme emerges: people often believe they have all the answers, yet there’s always more beneath the surface. “Everyone thinks they know best, but everybody needs confirmation; you don’t know what you don’t know,” remarks Serhan. She emphasises the value of professional guidance, especially in a field as complex and dynamic as finance. “Even if you think you’re confident, it might be better to work with a professional. We do this for a living and we’re a lot more in tune with what is happening.”

In her years as a financial advisor, Serhan has noticed a common oversight. “People usually underestimate their income,” she observes. When discussing assets, many quickly point to tangible items like their house or car. “However, they often don’t understand the importance of regular income,” she explains. Despite its crucial role, income protection falls by the wayside. “Many people are quick to protect their cars and homes but neglect to safeguard their most vital asset: their income,” Serhan points out. She highlights the stark reality, “Without income, your standard of living changes dramatically.”

What sets Canberra Advice Financial Planning apart from others

Canberra Advice Financial Planning distinguishes itself with a unique approach and specialised knowledge. “We are specialists in defined benefits schemes, and we remain impartial when it comes to products. We don’t have a limited product list that we have to push people into; we work with whatever best serves our clients,” explains Serhan. The firm’s strategy extends beyond typical financial planning tactics. They adopt a gentler, more personalised approach that resonates particularly well with their clients. Serhan notes, “People feel comfortable with us; a lot of my referrals are from women, and the feedback is overwhelmingly positive. They appreciate our light approach, and our understanding of their specific needs.”

Start your journey to financial security with Canberra Advice Financial Planning; canberraadvice.com.au