There’s great news for Canberra’s elite athletes, fitness fans, injury sufferers and for those looking to become a little more active. Bauerfeind, a world-renowned supplier of medical-grade compression products, braces, supports and insoles, has opened its doors here in the national capital.
Conveniently located at the Midnight Hotel on Elouera Street in Braddon, the shop recently hosted three Brumbies players – captain Allan Alaalatoa, Tom Wright and Harrison Goddard to check out the new premises and latest offerings. The players were welcomed by Walid Yassine, Managing Director of Bauerfeind Australia and Kanya Mullens, Manager of the Canberra outlet.
With his own playing experience having represented Lebanon in rugby league, Walid is passionate about the important role Bauerfeind products play in treating, supporting and avoiding injuries for everyone.
“Bauerfeind is well known among elite athletes. Locally, we’ve been working with the Raiders and Brumbies for years. We do a lot of work with the Olympic Games globally as well as NBA, NRL and AFL teams. But for us it’s about designing the products in a way that is beneficial for everyone” said Walid.
“Our motto is ‘Keep Life Moving‘ and ultimately there’s nothing more important than health. We strive to support everyone—whether you’re just starting to get healthier, a morning runner, fitting in gym sessions, dealing with arthritic pain or training to break an Olympic world record. We’ve got everyone covered.”
Setting Bauerfeind apart from its competitors is the specialised training program undertaken by each shopfront employee to assist virtually or in person.
“The company has its own academy and the training is quite rigorous with technicians flying in from Germany. We don’t just do small, medium and large generic sizing that ultimately is less tailored to the individual and less effective. We have a multitude of sizes backed with decades of medical research for our products. So when people come into our stores or go online, they receive a highly professional and specifically tailored product and service,” said Walid.
Bauerfeind also has a near century of experience in the field. Founded in 1929 in Germany, it now has more than 2500 employees in over 30 countries.
“We work with doctors, clinics and orthopaedic technicians to develop the products and perform clinical trials and comfort tests. Some products take 10 years to launch or update due to the intensive testing and R&D required to meet Bauerfeind standards. Our focus is on a non-invasive way of dealing with pain and helping people avoid painkillers, inflammatory medications and in some cases even surgery.”
And the verdict from our three Brumbies players?
Allan Alaalatoa: “I really love them. I’m getting a bit older in my career now, I’m nearly 30 so I find that I have more niggles. The more I can get them compressed and get some comfort around them helps me to be my best on the field.”
Tom Wright: “Last season I used one coming back from a calf injury and loved it. And again, this season, I had a soft tissue injury in my upper leg so wore a different compression sleeve. The durability and the tightness are the things that stand out for me”.
Harrison Goddard: “Awesome. I had a bit of a taste of them in training and they are obviously very good quality. In my position, I run a lot, so I think I’ll be using the calf compressions as well as the arm sleeve for recovery.”
Limited time launch offer of 20% off storewide for orders over $200. Limited to the first 50 customers at our new Canberra store in the month of July 2024. To claim the offer, present this article digitally or physically.
To find out more, visit the Bauerfeind store at Midnight Hotel, G09/1 Elouera St, Braddon or head to bauerfeind.com.au.
