The X, Why, Z of aesthetics
Dr Maria Comyns and her team at Why Aesthetics care deeply about each patient’s “why”, creating a comfortable space where patients are offered professional guidance, options and treatments to achieve optimal results.
Tell us about your journey in business.
I embarked on a fulfilling business journey five years ago with a vision to blend exceptional medical standards and personalised care into the non-surgical cosmetic realm. Throughout this endeavour, I have consistently cherished meaningful patient connections and strived to provide top-notch service at competitive prices.
In addition, a paramount aspect of my mission has been to cultivate an environment where individuals can seek information without any sense of shame or embarrassment. My intention has always been to establish a space where adults feel comfortable exploring their options, free from any obligation for treatments.
What challenges have you faced as a woman in your industry?
One of the hurdles I faced as a woman was the pressure to please everyone while still upholding my values. Overcoming this obstacle required a shift in mindset. I realised that staying true to my values was paramount, even if it meant making tough decisions. Additionally, personal growth became a priority, particularly in communication skills. Learning not to take things personally was essential in maintaining a resilient and professional demeanour in the face of criticism or setbacks.
What are some important skills women require to excel in their careers?
My journey has shown me so far that women in medicine can have a very different journey to men. For me it was because I started a family young and wanted to make that a focus and value my life, too. To excel in your career also, you will need to have a great support system around you in the home and work environments. So, an important skill will be communication, relationship building and being emotionally stable.
How do you approach goal setting?
It always starts with a big dream, a vision and a work habit that matches that. I love speaking with my husband about my ideas and goals and involving my children, so it becomes a family vision, too.
What do you see as the most significant opportunities in your industry?
I would like to see the use of AI to predict best treatments and downtime projections for the individual for their treatments. There is so much scientific advancements in non-surgical cosmetics that I am very excited to see what is to come.
How does your business contribute to the community?
We’ve been supporting the Indigenous Literacy Fund as our chosen charity for many years as I believe in their vision and are impressed with their ability to make an impact. We also support other local businesses with donations and vouchers to include their chosen fundraising events or giveaways.
To book an appointment, call Why Aesthetics on 02 6257 1814, visit whyaesthetics.com or email [email protected]
