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Sunday, January 19, 2025

Government funding is lifeline for independent cinemas after horror movie of a year

Three Canberra independent cinemas โ€“ Dendy Cinema Canberra, Limelight in Tuggeranong, and Palace Electric Cinema โ€“ will share in $230,000 from the Federal Governmentโ€™s SCREEN fund, to help them recover from COVID-19 disruption.

โ€œThe last two years have been the most difficult ever faced by the cinema sector, and by independent cinemas in particular,โ€ says Ross Entwistle, founder and CEO of Limelight Cinemas.

Benjamin Zeccola, CEO of Palace Cinemas, agrees. โ€œCinemas have done it so tough over the past couple of years.โ€ Cinemas around the country were shut through lockdown: โ€œThey lost stock, they lost staff, and expenses just keep going because cinemas have very high fixed costsโ€ โ€“ from utilities and rent to employeesโ€™ payroll and superannuation. To survive, cinemas had to hibernate. โ€œThey just had to stop the haemorrhaging of costs.โ€

Senator for the ACT Zed Seselja said the grants would allow independent cinemas to โ€œkeep their doors open and projectors rollingโ€.

โ€œ[The funding] is just the best news โ€“ it is so useful,โ€ Mr Zeccola said. For Palace Electric, the grant will fund one month of payroll and property expenses.

Mr Entwistle said he was โ€œenormously gratefulโ€ to the Federal Government for recognising the value independent cinemas bring communities, and their need at the moment. โ€œThis assistance from the Government [is] a very welcome lifeline.โ€

Now restrictions have eased in the ACT, cinema owners believe the epic may have a Hollywood happy ending.

Over the last two years, attendance has been 100 to 70 per cent down on the same period in 2019, Mr Zeccola said.

โ€œAfter the horror movie of a three-month lockdown last year,โ€ Mr Entwistle said, โ€œwe started to see some signs of recovery in November and December with movies like No Time to Die, Dune, the Venom sequel, and, of course, Spider-Man: No Way Home. Omicron then pierced that bubble completely in January โ€“ which is ordinarily the most important trading corridor of the year for us. It was a very painful blow.โ€

Only a fortnight ago, before restrictions eased, attendance was 60 per cent down โ€“ but at the moment, attendance is only 20 to 30 per cent down. Mr Zeccola is confident that after a few months, cinemas will come back to close to 100 per cent of where they were.

โ€œItโ€™s a bit of a yo-yo; it goes up and down โ€ฆ [But] we expect itโ€™s going to be on the up-and-up between now all the way through to Easter.โ€

Mr Entwistle is also optimistic. โ€œWeโ€™re hopeful that as restrictions are eased and some confidence is restored, that people will want to be out socialising again, and experiencing movies together again,โ€ he said. โ€œWeโ€™re daring to dream of recovery again!โ€

Limelight pins its hopes on lavish renovations and blockbusters, as well as the help from government. They completely refurbished their cinemas in the middle of 2020โ€™s first lockdown; the cinemas now have recliner seating, new laser projection, a full bar and dining offer, and a private party room. This yearโ€™s movie menu includes The Batman, Dr. Strange in the Multiverse of Madness (the latest Marvel), Lightyear (a Pixar sequel to Toy Story), Top Gun: Maverick, the first Downton Abbey film, and Baz Luhrmannโ€™s Elvis.

Palace Electric expects that Batman and the Alliance Franรงaise French Film Festival will โ€œmake a real differenceโ€, Mr Zeccola said. The festival, the 33rd iteration of Australiaโ€™s original foreign film festival, opens this week, with Balzacโ€™s Illusions perdues. The 40 movies shown over the next month are the crรจme de la crรจme of the seventh art: โ€œA magnificent selection of films,โ€ Mr Zeccola said. There are crime stories (from Simenonโ€™s Maigret to Murder Party to Patricia Highsmithโ€™s Pleine soleil), World War II dramas (Adieu M. Haffmann), comedies (a Bond parody in Africa), romances, science fiction, childrenโ€™s films, films from global Francophonie (Twist ร  Bamako, set in Mali), and nature documentaries.

โ€œPeople love the escape of the cinema,โ€ Mr Zeccola said. โ€œEven though people have been at home watching streaming services, weโ€™re very confident that what they really crave is the opportunity to go out โ€“ and cinema is a great value and very safe activity.

Cinema is Australiaโ€™s favourite out-of-door entertainment option, according to the Australian Bureau of Statistics, Mr Zeccola noted, and studies say it has psychological and mental health benefits.

โ€œSomething about the communal experience is very special for people โ€“ sharing the laughter and the tears is very moving and meaningful, and a wonderful way to achieve rest and recreation. It is special to people, and people have formed very special moments through cinema. People have favourite films that mean a lot to them. Theyโ€™ve met their partners or gone on a first date to the cinema. Weโ€™ve had marriage proposals and wedding ceremonies at cinemas.

โ€œIt’s an important cultural art form; people are voting with their feet that they love it, and they want it to continue. Weโ€™re really glad that the federal government has recognized that cultural contribution as well.โ€

The three Canberra cinemas are among 125 independent cinemas around Australia to share in $7.3 million from the SCREEN fund.

A second round opened in December; applications close on 30 April. For more information and to check eligibility, visit: https://www.screenaustralia.gov.au/funding-and-support/covid-19-support/screen-fund

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