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Friday, April 26, 2024

Megami Lingerie: Why wire-free bras are making a (sexy) comeback!

With Karen and Gillian from Colleen’s Lingerie and Swimwear

Behind every range of lingerie, there is a story, one that mostly goes untold.

Colleen's Lingerie and Swimwear Megami Lingerie

Pretty and functional pieces line the walls of our store, Colleen’s Lingerie and Swimwear. You buy them and go about your day, not really giving a thought to the ‘why’ behind your purchase.

Megami is a fashion brand that unapologetically believes in equality for all women.

Their mission is to empower and enhance confidence in women by offering quality and fashionable design. But more than that, Megami is inclusive, with all the features needed for post-surgery. The range offers a choice in non-underwired bras that, until now, has been unheard of in the lingerie industry.

Behind every range that is designed to empower and support women, is a story that must be told. The ‘why’ speaks to a much deeper need than simply adding a new bra to your top drawer. Megami is beautiful, fashionable, sexy and comfortable. Engineered without an underwire to perfectly fit ALL women, whether they have natural breasts, reconstructed breasts, uneven breasts or wear breast prosthesis post mastectomy.

This range challenged the status quo by proving that non-wired bras don’t have to beige and unattractive, mastectomy bras can be fashionable without sacrificing function and it’s possible to achieve an uplifted, sculpted fit without an underwire.

Megami means ‘Woman Goddess’ in Japanese. Can you feel like a goddess in a non-wired bra? We think so!

There are many reasons women decide to ditch the underwire bra. Perhaps you’ve been advised by your surgeon to avoid them, or maybe your work is carried out mainly seated and you find underwires uncomfortable. Or perhaps you’ve never tried a non-wired bra and are curious to see how they fit and feel. This new generation of non-underwired bras can give you shape and support comparable to their underwired sisters, and look good while they do it!

Along with the Megami range (34-42 A to D cups), we carry other brands of non-wired styles in sizes ranging from AA to JJ cups. If you’re interested in trying some non-wired bras, we encourage you to contact us, book a fitting online or pop in to see us at the Garran shops.

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