Bottega Green was one of the most popular colors of 2021 and continues to be splashed across summer window displays into the new year. However, fashion, as it’s prone to do, has already moved on one step further, rolling out what Australian Vogue has coined ‘chroma key green’ on royals, celebrities, and fashion week guests alike.

Catherine, Princess of Wales wore a column dress in the eye-wateringly bright shade to attend the 2022 Earthshot Prize, and the internet had a ball. The ‘green screen dress’ was used to photoshop the princess wearing pepperoni pizza, avocado toast, and, perhaps most tongue-and-cheek of all, promo for Harry & Meghan’s new Netflix tell-all.

Fashion-savvy celebs are also going mad for the meme-able green with several sporting the shade to the 2022 Fashion Awards, including House of the Dragon’s Queen of Team Green herself, Emily Carey, who plays young Alicent Hightower.

AJ Odudu also wore meme green to the Awards, in the form of a Stella McCartney dress featuring daring cut-outs, which the British television presenter remarked was “well worth freezing me chops off for.”

Meme green also graced Paris fashion Week last October. On Day 7, German fashion blogger, Caro Daur wore an asymmetric cut-out bodysuit in the shade, paired with futurist sunglasses, a longline blazer, and high waist trousers.

Finishing off the trifecta of Fashion Awards attendees, Marvel actress Pom Klementieff wore this pom-pom of a dress – which was, in fact, designed by H&M! The dress was part of the H&M Metaverse Design Story, showcased on the red carpet, and is created from recycled polyester.

At the 79th Venice International Film Festival, Tessa Thompson graced the Bones And All red carpet in a neon green corset and bustle skirt. The striking set was featured in Christopher John Rogers’ Resort 2023 collection.

Meme green reached the small screen as well, donned by Thania Peck at Paramount’s Yellowstone Season 5 premiere in New York last November.