Helping businesses thrive in the digital age
Sam began his career in hospitality, rising to the role of General Manager at the Canberra Rex Hotel. However, his passion for marketing and technology led him to a new path. In 2005, Sam founded Synapse Worldwide, a digital marketing agency dedicated to helping businesses thrive in the evolving digital landscape. Today, Sam combines his expertise in marketing, technology, and business management to drive growth for clients.
Tell us about your career path. What led you to where you are?
I began my career in hospitality, eventually working my way up to General Manager at the Canberra Rex Hotel. While hospitality offered me valuable insights into people and management, it was marketing and technology that always captured my interest. I had pursued computer courses after school, and that’s where my passion for technology developed. Even during my hospitality career, I found myself drawn to helping the hotels I worked with improve their online presence and drive revenue through booking platforms. With my strong background in marketing, technology & business management, I started Synapse in 2005 to help businesses with the digital tools they need to thrive in the evolving digital landscape.
Tell us about your organisation and your role within it.
Synapse is a full-service digital marketing agency, and our mission is to help businesses thrive by converting clicks into customers. We take a 360-degree approach to marketing, offering services that range from SEO and Google Ads optimisation to website design, social media advertising, and custom web development. We’ve worked with clients across various industries, helping them grow their businesses, boost conversions, and significantly improve their revenue.
As a small business owner myself, I’ve been deeply involved in the business, working shoulder to shoulder with business owners along their journey. My role spans everything from crafting strategy to executing and measuring its performance. I take it upon myself to ensure that our clients get the best value from their marketing spend. I work with an amazing, talented team to help deliver results that drive real growth to our clients.
What is the most rewarding part of your job? And the most challenging?
The most rewarding part of my job is being a part of our clients’ success stories. Often, I’m brought in when things aren’t going well for a business, and I’m tasked with helping to turn things around and put them back on a path of growth and prosperity. It’s incredibly fulfilling to see the positive impact we can make. I also feel privileged to work with inspirational leaders and entrepreneurs across Australia, and I’m truly blessed to do what I love, alongside our amazing team at Synapse.
