After a varied career in logistics, running a winery restaurant with her husband, and events management, when a reset opportunity knocked at the age of 40, self-confessed shoe addict, Kate Dawson, created a shoe haven in her local shopping precinct in 2018. Realising there was a niche in the Canberra market for another independent fashion boutique, Kate opened a sister store in the celebrated Campbell 5 precinct in October 2021 – right in the thick of the pandemic! This stunning concept boutique features a collection of women’s lifestyle apparel and a curated range of jewellery, gifts and homewares that complement Sissa Sorella’s shoe boutique in Deakin. 

What are your organisation’s key strengths?  

“Sissa Sorella prides itself on offering a unique shopping experience that tries to make women feel comfortable and invited to share in the Sissa Sorella journey. We don’t want our customers to ever feel part of fast fashion or mass production. Each and every piece in both stores has been carefully selected by me and I always keep my customers at top of mind as I go through this process. Some of our shoe pieces are exclusively designed and chosen just for our customers, which means Sissa Sorella may have the only eight pairs of that style and colour of shoe in the country.

“We offer a welcoming and warm escape with friendly service. Both our boutiques are very feminine and pink and there is a lot to look at. Our staff ensure that you know we are there to help if you wish, or to let you be if you just want to take it all in slowly.” 

Kate invites you to visit Sissa Sorella at Deakin Shops (Duff Place) or Sissa Sorella Collection at Campbell 5 (6 Provan Street), or shop online at sissasorella.com.au

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