As Canberra reopens after lockdown, the community is eager to get out once again and make the most of their freedom.
Many small businesses suffered big losses during lockdown, so there’s never been a more important time to capitalise on the fact Canberrans are out and about and looking to spend money.
Digital strategist and founder of Synapse Worldwide, Sam Gupta, has put together a list of three things every small business can do with their online presence to seize the moment, build momentum, and grow in the months ahead.
1 – Review your website
If the website has not been rebuilt or modified significantly in the last 12 months, Sam says it’s time to review your website.
With times changing and the online world advancing rapidly, customers expect more from businesses online.
“From being found on Google to ease of placing an online enquiry/order to accepting payments, your customers are used to spending more time online and looking for ways to do business online whenever possible,” he said.
2 – Advertise effectively
According to Sam, running a wide-reaching advertising campaign across both digital and traditional platforms is a “must”.
“Don’t just focus on one type of advertising medium or channel; advertise online and offline,” he said. “One of our clients got multiple enquiries from a single ad in Canberra Daily during the lockdown.”
Ultimately, Sam says building awareness throughout the market is “critical” to achieving business growth.
“Take the time to understand your target audience,” he said. “Get in front of them and communicate your message or offer clearly.”
3 – Build online reviews
While word-of-mouth has long been a gold standard, Sam says converting happy customers into online reviews is today just as important when it comes to building trust and securing business.
“Regardless of whether you are a long-established business or a relatively new business, most people turn to online reviews before making a purchase decision nowadays.
“Collecting reviews could be a time consuming or hard process at times, but it needs to be done.”
“People judge the book by its cover but mostly buy after reading the reviews at the back.”
With over a decade spent creating online solutions, Sam is well versed in formulating, implementing, and executing digital strategies.
Sam’s holistic knowledge base spans digital marketing, web design, web development, e-commerce websites, web applications, search engine optimisation (SEO) and search engine marketing (SEM).
Synapse Worldwide is a well-respected name in Canberra, having helped many local organisations grow their businesses through expanding their online reach.
Sam understands what it takes to build high-performance websites and web applications, transforming the online presence of many Canberra businesses to better harness and embrace the digital economy.
If you’d like a personalised digital solution tailored to your business, contact Sam and the team at Synapse Worldwide on 1300 785 230.
Synapse Worldwide
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