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Wednesday, January 22, 2025

Vinnies Braddon ready to open doors for keen op shoppers

Urban Canberrans no longer have to travel to snap up a fashion bargain with the very first inner-city Vinnies set to open its doors tomorrow, Friday 24 November.

The news that the store was opening captured attention back in July with shoppers keen to have a more centralised op-shopping choice.

The Braddon store on Lonsdale Street is the 28th store in the Vinnies Canberra/Goulburn network and promises to be a thrifterโ€™s paradise, tapping into the high demand for vintage fashion in the region.

A flagship store, it is big, bright and full of colour. From inception to completion, it has been entirely designed in-house and decorated with reclaimed roof sheeting, bespoke fixtures and fittings to showcase the beauty of a circular economy. 

โ€œOne of the key creative minds behind the vibrant new shop is Isla Smith, our extraordinarily talented Retail Development Manager. Isla had a very clear vision for the space from the very beginning, which was focused on capturing the dynamic personality of Braddon and the result is unlike any of our current shops,โ€ says Lindsay Rae, Director Commercial Operations, Vinnies Canberra/Goulburn.

Even the outside of the store is vibrant, grabbing the attention of any passerby with local mural artists from Graffik Paint Collective creating work especially for the space.

โ€œWe wanted to represent the experience of walking into a Vinnies and the explosion of colour,โ€ says Geoff Filmer, Director of Graffik Paint Collective.

โ€œWe went for a hand-drawn feel to make it more personal, less corporate,โ€ says Raiff Taib, artist at Graffik Paint Collective.

Working closely with the Vinnies team, the vision was a collaborative one, the artists keen to capture the essence of what this store will be to the local community.

โ€œThe aim of this Vinnies is to not only create income to support the needy people in our community, but it is to make a community hub/centre,โ€ says Mr Filmer.

Vinnies Braddon is set to be open for the keen shopper seven days a week, staying open for after-work bargain hunting on Thursday, Friday and Saturday evenings.

Find out more about Vinnies locations and the work they do online at vinnies.org.au/act-surrounds

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