Icon Water is asking for your help: we need Canberrans to help us free the poo, so it flows to the treatment plant instead of being blocked up, or worse, flowing back to you.
As Canberra’s water and wastewater service provider, Icon Water cares about what’s happening below the ground, and we hope that you will too. That’s why our new Free the Poo campaign aims to get Canberrans thinking carefully about what they put down the drain or flush down the toilet.
Did you know that Canberra has a blockage problem? Our city has recently been ranked as one of the worst in total sewer main breaks and chokes per 100 km of pipes. Last year, Icon Water spent over $1.7 million clearing blockages. As proud Canberrans, Icon Water hopes that you can help them change this.
We often don’t consider what’s happening below ground until we have to face the gross consequences above the ground, like a sewage overflow. Usually, these overflows are caused by things like wet wipes getting stuck in pipes or other parts of our sewer system.
Wet wipes clog pipes because they are a lot more like cloth than toilet paper. Unlike toilet paper, they are not built to break down. While a wet wipe may get flushed down the toilet, it causes disruptions and blockages at every stage of the treatment process. That’s why Canberrans should only flush the 3 Ps down the toilet – pee, poo and paper (toilet).
While a few quiet heroes, who we call our Blockage Busters, work in Canberra’s sewers to remove wipes and other nasties, we all need to work together to make their jobs easier. Our Free the Poo campaign aims to give our Blockage Busters the credit they deserve.
Visit freethepoo.com.au to see what their work is like and learn how you too can help Free the Poo.
For more information on sponsored partnerships, click here.
