Inspired by Greta Gerwig’s highly anticipated film “BARBIE,” OPI joins Warner Bros. and Mattel in ushering Barbie from the big screen into the real world with OPI Barbie the Movie Collection.
The nine Limited Edition shades tap into the fun-in-the-sun, dance-all-night, every-day-is-your-best-day themes of the movie, and the names, which were conceptualised with the film’s director and writer Gerwig, channel the film’s feelgood energy.
Nail enthusiasts can embrace the current Barbiecore trend with four mood-boosting pinks in crème and metallic finishes, including a bold, saturated magenta hue. In addition to Barbie’s signature hot pink, the collection also includes three bright shades of lemon yellow, sky blue, and shimmery baby blue. Two glitter shades with iridescent, silver, and pink foil particles round out the collection and add extra sparkle to the spectrum of fun, vibrant hues.
“OPI is excited to partner with Warner Bros. and Mattel for this collection. Barbie represents empowerment and inclusivity, which are core values of OPI,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann.
“With a nail colour for every mood and moment, the OPI consumer is poised to do anything. When it comes to using colour for self-expression, there are no limits, just as there are no limits to what the wearer can accomplish.”
“The pink aesthetic is a fashion and beauty staple, and this collection’s hero shade Hi Barbie! – a catchphrase from the upcoming film that is already taking the internet by storm – epitomises the Barbiecore trend,” adds OPI Global Director of Color Equity Jill Bartoshevich. “The collection’s palette of nostalgia-evoking hues offers consumers a taste of escapism with an array of joyful colours.”
Details of prizes:
- First Prize: OPI ❤ Barbie The Movie Collection #OPIxBARBIETHEMOVIE (valued at $206.55 AUD) THE FULL RANGE OF 9
The 9 Nail Lacquer shades valued at $22.95 each and exclusively in-store at MYER and online at selected retailers.
The 9 shades are inspired by the Barbie movie and include a mid-tone blue called My Job Is Beach, a perfect Hi Ken in bright yellow, and a classic Welcome To Barbie Land which is a divine shimmery pink!
The OPI Nail Lacquer features a highly-pigmented, rich formula for even application without streaking and boasting up to seven days wear when used with a professional service.
- Second Prize: OPI ❤ Barbie the Movie Collection #OPIxBARBIETHEMOVIE (valued at $44.95) The Trio Pack
Enter Barbie Land with the exclusive hot pink, nude and glitter shades inspired by the Barbie Movie. This pack includes the movie tagline “Hi Barbie!” and provides the perfect mixture and options for both toes and fingers.
- Third Prize: OPI ❤ Barbie the Movie Collection #OPIxBARBIETHEMOVIE (valued at $34.95) The Duo Pack
This is the perfect double pack of pinks, with a glitter shade in Best Day Ever and a classic Barbie pink called Feel The Magic you can mix and match these perfect shades in multiple ways.
Enter to win
To enter, email [email protected] with ‘#OPIxBARBIETHEMOVIE’ in the subject field. Tell us your name, full contact details (including street address) and your favourite colour from the OPI x Barbie The Movie collection. Entries close 9am Friday 28 July 2023 and winners drawn same day. One entry per person. Entrants must be aged 18+.
