A recent study showed that coffee beat sex as Australians’ number one guilty pleasure. The research, conducted by Jamaica Blue in celebration of International Coffee Day last week, surveyed over 1,000 Aussie participants.
Other answers showed that one in five parents (21 per cent) said coffee was their saviour in managing home-schooling, while 23 per cent of Australians said they survived lockdown thanks to their caffeine fix.
Other guilty pleasures that Aussies skipped over to select coffee as their go-to included chocolate and alcohol.
Unsurprisingly, caffeine consumption in our country is continuing a northward trend. While two in three Aussies drink coffee every day, a staggering one in four (28 per cent) said they can’t live without coffee, and one in three (29 per cent) admitted to drinking more coffee now than 12 months ago.
While coffee is the top guilty pleasure, it appears your gender may sway your coffee order. Cappuccinos were seen as the crowd pleaser, the most popular order for both sexes, while women prefer lattes – and men are more likely to pick a flat white. Long and short blacks were over twice as popular with men than women.
Other findings reveal that caffeine headaches and withdrawals may be rampant with almost half (47 per cent) of Australian coffee drinkers reaching for a brew within the first hour of waking up.
One in four said that during periods of lockdown, they savour their coffee time more than ever.
And finally, 23 per cent of those surveyed reported that during periods of lockdown, going out to get a takeaway coffee has been a pleasant outing or ritual.
With international travel on hold, Jamaica Blue is attempting to satisfy wanderlust with their blends, introducing three new coffee blends throughout the month of October, inspired by Tanzania (blackcurrant, raisin and dark chocolate), Papua New Guinea (peach, apple and hazelnut), and Honduras (black cherry, walnut and cocoa nibs.)
Hang on to your simple pleasures, Canberrans.
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