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Friday, May 17, 2024

Colleen’s: Delivering an uplifting customer experience

A diagnosis of breast cancer led Gillian Horton to taking over Colleen’s in 2014, a lingerie store which fitted bras for women after breast cancer surgery. Gillian knew she wanted to use her own experience of breast cancer to continue the great work started by Colleen, who was retiring and selling her business.

Tell us about your organisation and your role within it.

“Colleen’s Lingerie and Swimwear is an inclusive lingerie store, ‘For Bosoms Great and Small, Uneven, or None At All’. It originally started for women who had had a mastectomy or lump removed due to a breast cancer diagnosis. In 2016, I moved the store to the Garran shops and more and more women found us, asking to be fitted. As I listened to their stories and needs, I expanded our lingerie range to include larger cups, front opening, bralettes, sports bras, and first bras. We also sell breast prosthesis, turbans, wigs, nightwear, wellness products and a huge selection of swimwear to suit all bodies.”

What is the most rewarding part of your job?

“We absolutely love seeing how a well fitted bra can transform a woman. The difference a bra fitting can make not just physically but emotionally, is very powerful. It’s an absolute pleasure and honour to be a part of the journey back to ‘self’ for women undergoing, recovering from, or thriving after cancer treatment. Support and community building is where we’re at our absolute best.”

What do you consider to be your organisation’s key strengths?

“I’ve got really good people around me. My team and I have close to 40 years of bra fitting experience. We provide expert fitting services, empathy, support and education that combine to deliver a truly uplifting customer experience. My manager Karen Swan, who runs the store, has such an extensive knowledge of bras and bra fitting, it has shaped the direction of Colleen’s. Our strengths complement each other and add to this passionate and dedicated staff who care for and nurture our customers – we have a winning team!”

Visit Gillian and her team at Colleen’s Lingerie and Swimwear, 22 Garran Place, Garran or shop online at www.colleens.com.au

Colleens

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