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Friday, January 31, 2025

Underground Spirits unveils Floriade-inspired pink gin

Canberraโ€™s own Underground Spirits has unveiled a new limited-edition pink gin in collaboration with the Territoryโ€™s annual flower festival, Floriade.

The annual spring festival will look a little different this year due to COVID-19, with flowers blooming around Canberraโ€™s suburbs instead of Commonwealth Park, and has been dubbed โ€˜Floriade: Reimaginedโ€™. Underground Spirits CEO Claudia Roughley said everyone could use โ€œa little reimaginingโ€ in 2020.

โ€œAt Underground Spirits weโ€™ve done a little reimagining of our own to bring you our blossoming pink gin,โ€ she said.

โ€œThis year has brought with it many challenges to the way we do things, and Floriade has been no exception. Inspired by Canberraโ€™s reimagined celebration of spring, we have created a gin that invokes the vibrant colours and floral aromas that will erupt across Canberra during Floriade: Reimagined, when tulips bloom throughout Canberraโ€™s suburbs.โ€

She said the new gin has all the hallmarks and signature of Undergroundโ€™s usual fare, just โ€œreimaGINedโ€.

โ€œOur creative process here, reimagined, led to the raspberriesโ€™ fresh colour and flavour being divided and then composed back together. Our core gin botanicals anchor the signature quality expected from Underground, and the zing of the finger limes are a pop of citrus for unwinding in the gardens across the capital this spring.โ€

The gin is made from sustainably grown wheat grain and water from around the Canberra region, and features botanicals juniper, coriander, angelica and the native finger lime.

Event ACTโ€™s Ross Triffitt said this yearโ€™s Floriade festival marks flowers blooming to life after their winter hibernation, but also celebrates the โ€œcommunity spirit and resilience that Canberrans have displayed during recent timesโ€.

โ€œWeโ€™re proud to support local producers and collaborate to create such an inspired and delicious product which celebrates spring, a great time of year in Canberra. Who doesnโ€™t love the combination of fragrant flowers and aromatic gin?โ€ he said.

The limited-edition gin is available for pre-order now via the Underground Spirits website. It will also be available from the Floriade: Reimagined online marketplace and select Canberra retailers from 12 September. 

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